M4 is also powerful for AI, with faster memory bandwidth and an incredibly fast Neural Engine — benefiting everyone from college students transcribing lecture notes, to creators storyboarding a new project, to business users polishing emails. With the new iPad Air, unified memory jumps 50 percent, to 12GB, and memory bandwidth increases to 120GB/s, helping users run AI models faster. The 16-core Neural Engine is 3x faster than that of M1 and is perfect for everyday tasks that use on-device AI, like searching for subjects and texts in photos, or leveraging powerful AI features in apps like Goodnotes and Onform: Video Analysis App.2 The Neural Engine also powers capabilities in Apple Creator Studio apps, like removing the background of video footage with Scene Removal Mask in Final Cut Pro.
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The updated MacBook Pros won't be the only new Apple gadgets that go up for preorder on Wednesday (and launch the following week). We're also getting new M5 MacBook Airs, a new budget iPhone 17e, an M4 iPad Air, and new Studio Displays. A still-unannounced budget MacBook is reportedly joining the party, too. If the rumor mill is correct, it could cost $599 to $799 — giving Chromebooks and cheap Windows laptops some fresh competition.
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需要指出的是，调用量的爆发更多反映的是开发者层面的采用意愿，而不能直接等同于变现能力。低价策略与高调用规模能否转化为稳定现金流，还取决于算力成本控制、客户留存率以及后续定价权。