This creates both an opportunity and a maintenance requirement. The opportunity is that regularly updating content can improve AI citation rates even if the core information hasn't changed dramatically. The requirement is that high-performing content needs periodic refreshes to maintain its competitive position as newer articles on the same topics emerge.
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Rodney Benson, a media professor at New York University, called the deal "concerning", would leave America's largest media companies further concentrated in the hands of conservatives. Many of those owners, including the Ellison family, have separate, non news-related business interests that depend on government contracts or regulation and are therefore particularly vulnerable to pressure, he adds.